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Local Keyword Rank Tracking

Search engines are some of the most popular ways that people find new brands. In fact, 46% of queries on search engines have local intent. Search engine optimization increases your online visibility when done right. All businesses want to show up at the top of search results pages (SERP), but local businesses are particularly interested in getting nearby customers to find them. With local rank tracking, you can find out how your business ranks in local searches and ensure that your SEO efforts are working.

Unlike organic search results, which are based on a website’s overall optimization, local search rankings focus on a business location and relevance to the user’s query. With TrackRight, you can check local positions across all your sites. TrackRight allows you to track your Google My Business (GMB) and keyword rankings using our clear interface.

Local pack rankings are the three local businesses that most closely match to the user’s search intent. Google Local Finder displays local listings at the top of SERP. The top website in local search results typically has a click-through rate (CTR) of 39.8%, and the second in local ranking has a CTR rate of 18.7%. You can build an effective SEO strategy to get your local business to rank in local packs. 

How do I track my keyword ranking?

Rank tracking used to take hours, but with TrackRight, you can select which metrics you want your rank tracker to generate reports on, and have it in minutes. With a keyword rank checker, you can better understand your organic local ranking and monitor your Google maps rankings.

GMB helps you manage and optimize your Business Profile on Google. Google Local Finder is a subsection of Google Search that makes it easier to find nearby businesses. Whether someone is looking for an accountant or a dry cleaning service, they want to find what they are looking for fast and easily. When your business is listed under Google’s Local Finder, you can attract new clients or retain loyal customers. 

Google’s local rank tracker automatically tracks your local rankings for every keyword in your domain. To determine the effectiveness of a local SEO campaign, use a local rank checker like TrackRight. Using a local rank checker is easy and straightforward.

How do I find my local SEO ranking?

The first step in finding your local rankings is to open the local rank tracking tool on the TrackRight dashboard. Enter your URL and the keywords you are targeting. You can set the search location by zip code, city or state. You can also check local rankings for multiple areas at a time, rather than repeating the local rank tracking process over and over. 

Within minutes you can gain insight into your local pack rankings using only one tool. Sign up now with TrackRight to begin tracking your listings and see how your company ranks compared to your competitors. 

How do you rank for local keywords?

The Local Pack tool is one of the most important, and Google is constantly making updates to it. “Local Pack” refers to the first three listings on a Google search results page. It also tells the user the level of relevancy each of the listings has to the search, so that users are able to find exactly what they are looking for.  

Set Your Location

TrackRight can generate a list of relevant phrases or related keywords that can help inspire ideas for the types of keywords that you should be using on your website. For example, if you are a wedding photographer in Chicago, then you may start your search by typing in “wedding photographer in Chicago.” Then, TrackRight pulls up a list of suggested keywords that are related to your search intent. Based on that list, you can take keywords that you think will help you rank in local search results.

Focus on Your Industry’s Key Terms

If a user is looking for an accountant, then they may use terms “CPA” or “MBA” in a search. However, if every accountant is using those terms, then you have to think outside the box. Think about terms that your clients will use to find your products or services. You may offer very specific services that can be key phrases the other people use.

There is another reason why you want to use relevant keywords: if you don’t, then you may end up driving uninterested traffic to your website. You may think that using keywords that rank higher are better because they will drive more traffic to your website, but when those users get to your website and see that what you offer isn’t relevant to their search query, they will leave your page, go back to their search and find another listing. This increases your bounce rate, which certainly lowers your rankings.

Along the same lines, you should focus on optimizing your landing page to match the search intent of your target audience. The more relevant to their search query your website is, the more likely they are to continue clicking on links within your website, and eventually make a purchase or sign up for your offers.

How do I rank higher on Google local keywords?

You cannot appear in Google’s local packs if you don’t have a GMB listing. So the first step is to claim your business on GMB and maintain your listings.  

Factors that affect local rankings are GMB Reviews, page speed, keywords and the content on your website. Encouraging your customers to leave reviews helps to improve your organic local search ranking.

Do Your Keyword Research

A local rank tracker helps you to understand how local clients are finding you as well as your competition. Performing keyword research and competitor analysis can help you develop keyword ideas that could increase your organic rankings in your local area. You can sort your keywords by search volume to learn where there are more opportunities for growth.

Optimize Your Landing Page

If your landing page has broken links, images take a long time to load, the content isn’t engaging, or the UX/UI design is poorly done, then users will go find another website that is easier to use. After all of the effort of trying to increase your rankings, you want to be sure that there is a welcoming homepage for your customers to land on after a search that wows them. Ultimately, it should be easy to navigate your website and make a purchase without any hiccups or technical issues.

Use a Local Rank Tracker

A rank tracker lets you check the rankings of target keywords in search engine results over a period of time (usually a year) for a specific location, or for multiple locations. With TrackRight’s easy-to-use interface, you get a complete look of your local search performance with clear ranking reports.

Pay-Per-Click (PPC) Advertising

You can improve your organic rankings within six months to a year, but if you want to see faster results, then you need to think about pay-per-click (PPC) advertising. Ranking for a keyword could take time, but with PPC, you can increase your visibility in much less time. 

PPC is a faster and more effective strategy to get the results that you want. PPC can also be incredibly cost-effective. You only pay for the ad placement when a user clicks on it. 

With PPC, your website is pushed higher up on search results, generating more traffic to your website, increasing sales and allowing you to analyze your ad’s performance in real time. 

TrackRight Local Rank Tracker

Owning a business is tough because you have to continuously focus on creating the best products and services to compete with other businesses. On top of that, you have to think about all the technical elements of your website and make sense of it all to develop a strategy to help you gain more online visibility. 

TrackRight helps you by making it easier to understand how your website is ranking and what to do if you want to improve your results. That way you can spend more time focusing on your business, knowing confidently that TrackRight is compiling the data necessary for you to make decisions about your marketing, which can be turned into a customizable report at any time.

Get accurate ranking data with TrackRight, a local rank tracker tool that helps you easily manage and engage with your customers. With a birds-eye view of your local SEO performance, you can find out where people saw your business listing and make changes to your local SEO strategy as needed.

If your business has multiple locations, then TrackRight has the SEO tools to monitor and optimize your website for local search engine optimization across different geographic areas. With automated reports that can be generated monthly, quarterly, annually or instantly, TrackRight makes checking and tracking rankings easy. You can enable automatic local results monitoring and keyword tracking on a consistent schedule that you set.