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Agency Analytics vs TrackRight

Compare TrackRight and Agency Analytics side by side, so that you can choose the best platform for you.

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Feature TrackRight Agency Analytics

Keyword Tracker

Website Traffic

Google My Business

Geo Grid Reporting

Reporting

Native Form Tracking

CallRail Call Tracking

Client Dashboard

Lead Notifications (Texts and Emails)

Keyword Tracker

Both TrackRight and Agency Analytics offer detailed insights on keyword rankings from Google, Bing, Google Maps, and the respective Mobile versions. You can easily export keyword data as PDFs and in XLS format from both systems. Agency Analytics shows the top ranking URL for a given keyword, while TrackRight shows you the history of all ranking URLs so that you can quickly identify keyword cannibalization.

TrackRight offers more advanced filtering options that can save you time from exporting your data into a Google Sheet. Overall, TrackRight is much easier to use than Agency Analytics.

It's "ready to use out of the box" option for Keyword Tracking is a big selling point. You could spend hours trying to figure out how to create a dashboard on Agency Analytics, but with TrackRight it's simple and straightforward. If you're looking for a comprehensive keyword tracking system, TrackRight is the clear choice.

Website Traffic

When it comes to website traffic tracking, both TrackRight and Agency Analytics allow you to sync your Google Analytics account. However, TrackRight provides a simpler and more user-friendly interface for viewing and sharing the most important data with clients. Additionally, Agency Analytics' dashboard is essentially a read-only version of Google Analytics. Agency Analytics take on this is a solid option if only Agencies will have access. TrackRight's much simpler solution reduces confusion and only shows the client the important details that matter the most. Both systems allow you to include website traffic data in reports, export to PDF and XLS formats, and give clients the ability to view website traffic insights from their own dashboard. However, TrackRight's interface makes it the clear choice for those who want an easy way to keep tabs on their website traffic data.

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Google My Business

If you're managing a Local SEO campaign, you'll want to pay close attention to your Google Business Profile. Fortunately, both TrackRight and Agency Analytics make it easy to sync your account and view insights.

Both platforms allow you to see reviews and track when they're posted, but TrackRight takes things a step further by allowing you to reply to reviews directly from the dashboard. This is a valuable feature if you're looking to manage your online reputation. Agency Analytics lets users view a list of all of the posted GBP posts, but TrackRight goes one step further by allowing users to schedule posts directly from the dashboard. This is a valuable time-saving feature if you're managing a Local SEO campaign.Overall, both TrackRight and Agency Analytics are valuable tools for managing your Google Business Profile. However, TrackRight's ability to edit NAP data, hours of operation, categories, business description, and upload images, as well as reply to reviews and schedule posts makes it the more powerful tool for managing a Local SEO campaign.

Geo Grid Reporting

In local SEO efforts, it is important to be able to track your Google Business Profile ranking. While both TrackRight and Agency Analytics offer general rank tracking, only TrackRight offers Geo Grid Reporting. This feature allows users to see exactly where their profile is ranking in relation to their competition. By clicking on an individual node in the grid, users can quickly see how their competition is performing. This gives local SEO professionals the ability to adjust their strategies on the fly and ensure that they are always ahead of the competition.

With TrackRight's Geo Grids, you can schedule reports daily, weekly, bi-weekly, or monthly so that your clients can be up to date on how their local SEO campaign is doing. If you are looking for a rank tracking solution that offers Geo Grid Reporting, TrackRight is the clear choice.

Reporting

Both TrackRight and Agency Analytics offer custom reporting options that can be scheduled to be sent automatically or that can be generated and sent after approval. TrackRight's reporting interface allows account managers to see all of their client’s reports in one view without having to swap between campaigns like Agency Analytics. Additionally, TrackRight allows you to report on organic and map keyword rankings, website traffic, as well as call and form leads - making it the ideal choice for local SEO professionals looking for an all-in-one reporting solution. Agency Analytics does have one advantage when it comes to reporting - namely the fact that they offer many different templates to choose from when creating reports or you can create your own. However, for local SEO professionals who are looking for a comprehensive reporting solution, TrackRight is the clear winner.

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Form Tracking

Form Tracking is an important feature for any business that relies on website forms to generate leads. TrackRight's form tracking feature is comprehensive and easy to use, making it the perfect solution for businesses that want to make sure they never miss a lead.

To use TrackRight's form tracking, you simply install a small script onto your site. Once installed, TrackRight will start tracking all of your forms and sending you text and email notifications whenever a new lead is generated. These notifications will allow you to qualify or disqualify leads directly from the email, which can save you a lot of time and energy. Not only that, but it also allows you to see how many qualified leads are coming in so that you can gauge the effectiveness of your forms. Agency Analytics does not have any form of form tracking, which can be a big problem for businesses that rely on forms to generate leads. If you're looking for an easy to use form tracking solution, TrackRight is the clear choice.

CallRail Call Tracking

If you manage a local SEO agency, it's important to have call tracking set up in order to measure the success of your campaigns. Both TrackRight and Agency Analytics offer CallRail integrations that make it easy to get started. The biggest difference between the two is the way the dashboards look. Both options allow you to sync your CallRail account and see who is calling and when they are calling.

TrackRight offers a detailed dashboard that includes information on the call source, call duration, and caller location. Agency Analytics also provides this information. Both options are great for managing local SEO campaigns. However, TrackRight's detailed dashboard may be more helpful for agencies that want to track every aspect of their Local SEO campaigns

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Client Dashboard

As a local SEO, it's important to be able to track your progress and show your clients exactly how their campaign is doing. That's why the client dashboard feature of TrackRight is so useful.

With TrackRight, you can give your clients their own login and limited access to your dashboard so they can see exactly what direction their campaign is headed in. Agency Analytics also has a similar feature. Agency Analytics gives you more control over what your clients can see, making it the better choice for agencies that want to keep their clients informed without giving away too much information. On the other hand, TrackRight's limited view allows for transparency between the agency and the client so that clients can see that their campaigns are in good hands. Both TrackRight and Agency Analytics provides great options for clients to have their own dashboards.

Biggest Takeaways

As a local SEO agency, you want the best chance of ranking high on search engines for your clients. TrackRight offers all the features that Agency Analytics does, plus important Local SEO features that Agency Analytics doesn't have. While Agency Analytics may have more integrations and offer more customization options, setting up new dashboards and campaigns can be confusing and time consuming.

If you are a local SEO agency, you are going to need other tools in addition to Agency Analytics to keep up with your competitors.

TrackRight offers all of the Local SEO features that Agency Analytics offers, plus the important Local SEO features that Agency Analytics lacks. TrackRight is the all-in-one Local SEO tool that will help take your campaigns to the next level.

Biggest Takeaways

As a local SEO agency, you want the best chance of ranking high on search engines for your clients. TrackRight offers all the features that Agency Analytics does, plus important Local SEO features that Agency Analytics doesn't have. While Agency Analytics may have more integrations and offer more customization options, setting up new dashboards and campaigns can be confusing and time consuming.

If you are a local SEO agency, you are going to need other tools in addition to Agency Analytics to keep up with your competitors.

TrackRight offers all of the Local SEO features that Agency Analytics offers, plus the important Local SEO features that Agency Analytics lacks. TrackRight is the all-in-one Local SEO tool that will help take your campaigns to the next level.

Who should use TrackRight?

Local SEO agencies who want to take their campaigns to the next level and get an edge on their competition. TrackRight gives you an all-in-one platform to manage your Local SEO campaigns.

This means you can save time and money by not having to use multiple tools to track your progress.

If you're looking for an all-in-one Local SEO tool that will help take your campaigns to the next level, TrackRight is the right choice for you. With its all-in-one platform and detailed reporting, TrackRight gives you the insights you need to run successful Local SEO campaigns. Plus, its affordable pricing makes it a great choice for small and medium-sized agencies. Try TrackRight today with a free 7-day trial.

Find Out, if TrackRight Fits Your Needs

“I have been using tracking for over a year now and I love it. It makes reporting so much easier for all the clients.”

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Valeria Nunez

On The Map, Inc.

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