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After you’ve published your website, what’s next? How do you know if all your work in developing your website is paying off in leads and sales? Regularly checking your traffic stats using Track Right’s analytics tool helps you gather useful data to make marketing decisions more confidently. 

Track Right is a premiere website traffic analysis software that can fuel your lead generation process. Web traffic analysis tools work by measuring key engagement metrics and how they stack up against competitor sites. By tracking the right web traffic metrics, you can build a complete picture of how users are finding your website. 

Track Right is compatible with Google Analytics tools to collect data and generate audience, acquisition, conversion, and traffic reports filtered by time period and region. Learning more about your website’s traffic sources helps you make important marketing decisions and know more about the effectiveness of your campaigns. Turn your traffic data into actionable insights with Track Right’s web traffic analytics tools.

Finding the best tool for your web traffic analytics takes trial and error. We offer a free version with access to a portion of the total data available on a seven-day trial basis so you can see if Track Right’s traffic checker is for you.

How Does Traffic Analytics Work?

There are different types of website traffic. Website traffic can come from an organic search, social media, email, paid keywords, or by directly typing your URL into a search field. Website traffic analysis helps you to better understand user behavior by knowing how your visitors found your site.

Traffic analysis provides you with useful data on the actual terms users type into search engines – known as keywords. Track Right’s free tool generates a report that shows you the rankings for the keywords you want to track in Track Right’s website traffic checker. 

Landing Pages

Some main metrics when analyzing landing pages include average visit duration, bounce rate, and conversions. 

How Do You Analyze Website Traffic?

One of the best ways to check traffic to your website is to use Google Analytics, a service internal to Google that Track Right seamlessly integrates with.

Direct Traffic vs Organic Traffic

Organic traffic comes from search engine results pages (SERP). Direct traffic does not come from referral websites. Instead, direct traffic comes from when someone types in a website URL or is taken to it from an email link or clicks on a link in a social media profile, like an Instagram or LinkedIn page.

Breaking Down Traffic Based On Device and Browsers

Knowing how much traffic you get on mobile devices can help when developing your marketing strategies. Google traffic stats show that smartphone users prefer companies whose mobile sites or apps remember them and their past behavior.

Breaking Down Website Traffic Data Based On Landing Page

The data you collect on your landing page allows you to see which marketing campaigns are most successful, how many users return to your website, and which are your highest-performing pages that users are landing on after a search.

Benefits of Website Traffic Analysis

With Track Right, you get a detailed breakdown of your own website traffic. You can learn more about which websites in your industry are getting the most traffic and which referral sites are sending you the most traffic.

Process Hit Data And Form Sessions

First, it can help to clarify some terms. A hit is a single action on a website, like a page view. For example, if a visitor watches a video, then views products, and then goes to a checkout page, those are three hits counting for one session. A session is one of the metrics to measure a group of hits for each user.

Page Views

Knowing how many times users have visited a specific page on your website helps you narrow down the most popular pages in your domain. Pageviews is a Google Analytics metric that measures new and returning visitors who have visited specific pages on your website. However, Google Analytics doesn’t provide real-time tracking, so a page view can take up to a day to count.  

Bounce Rate

Slow loading speed, irrelevant site content, and poor website functionality are the main reasons why people leave a website. The bounce rate is the number of people who leave the first page they visit, usually the landing page.

Exit pages are the pages that people leave your website from. Knowing where users leave from tells you a lot. If most people make it through to a “thank you” page, then that may be a good thing. Traffic analytics can also tell you which pages are the least popular.

Unique Page Views

Unique visitors in Google Analytics is the average of all the people who visited a website within a certain country and time period.

How to Increase Web Traffic

Using the right SEO tools can help you increase your organic traffic. Keyword research can shed light on what keywords and phrases are driving your website traffic as well as competitor website traffic. 

Increasing Direct Traffic Through PPC

The direct opposite of an organic search is a paid search, also known as pay-per-click or PPC. With PPC, you can increase brand awareness and rankings on SERP by writing key selling points in your ad to get the attention of users as they scroll through search listings. 

Increasing Keyword Rankings

Adding keywords to your alt-text, metadata, and content helps your website perform better. You should also constantly be adding fresh content to your website, whether it’s in the form of a blog, video, online quiz, gallery of photos, or original articles.

Building New Content and Pages for Websites

Fresh content with relevant backlinks and high authority can improve the performance of your website. Track Right helps you gather data to answer questions about your content such as whether your content is interesting or relevant to your audience and if there are themes or topics you can explore in future content that will pique their interests and keep them coming back.

Building Out Google My Business

Making sure your information is accurate and up-to-date is important to get the most out of Google My Business (GMB). Get traffic statistics by setting up a Google My Business listing so you can start optimizing your listing today.

How Much Website Traffic Is Considered Healthy?

A study of search queries reveals the following organic click-through rates for websites that show up on search engines:

With Track Right’s traffic checker, you can see website traffic estimates and gain useful insight to know how to increase your website traffic. 

How to Naturally Grow Website Traffic

It seems intuitive that the more traffic, the better, but that’s not always true. High-traffic data doesn’t always turn into more leads or sales. Analyzing keywords is a key step to naturally growing your website traffic.

How to Analyze Keywords to Improve Website Traffic 

Keep track of several major website metrics using Track Right, a software-as-a-service (SaaS) tool for website owners and digital marketing agencies that makes it easy to collect and analyze keyword data.

Keyword Monitoring

Get valuable keyword data and see the search volume for each term by using a website traffic checker that also monitors all your keyword performance. You can also track your competitors’ keyword performance, learn about their monthly traffic and traffic sources, and see where you should focus your marketing.

Keyword Density Monitoring and Targeting

Keyword density measures how often a keyword is used within a piece of written content in relation to the overall word count. 

It may seem like a great idea to stuff your content with keywords, but remember that if it is not relevant or if the content sounds forced – like the writer was trying to put too many keywords into a piece – it will reduce the overall quality of the reading material and users will be turned off by it.

There is no perfect ratio for how many keywords should be on your page, but many experts agree that an optimal keyword density is between 0.5% and 0.8%. Anything above 3% might be over-using keywords on a page and might not sound natural or authentic anymore.

How to Improve Conversions

Conversion rate optimization (CRO) is the practice of improving your website to increase traffic. Track Right’s website traffic checker and analysis tool shows you your website’s estimated traffic, your competitors’ website traffic, and where to focus your optimization efforts.

What Website Traffic Analysis Tools Are the Best for Analyzing Website Traffic?

What makes a website traffic checker so crucial is that it gives you a picture of your own traffic as well as the website traffic of your competitors. By collecting data on who visits your website and what they do on it, you can build better sales and marketing strategies.

Track Right Features: Website Traffic, Keyword Tracking, Google Business Tracking

Track Right is a research and traffic analytics software that has the features necessary to gather data and generate reports on traffic. Some traffic-checking features include backlink analysis and rank tracking.

With Track Right’s traffic analytics features, you can calculate conversion rates and identify which content and pages are most popular, how long people stay on specific pages, what keywords they used to find your website, and where they come from (search engine, email, etc). One of the most valuable tools is the heatmap tool, which tells marketing professionals and web developers more about visitor behavior. 

Whether you are a website owner or digital marketing agency in the Search Engine Optimization (SEO) industry, Trackright can help you track SERP keywords, automated forms, calls, Google My Business keywords, Google My Business post scheduler, and Google Maps (locations) keyword tracking and generate custom reports with all the collected data.

Track Right’s all-in-one dashboard integrates smoothly with Google Analytics for your SEO, leads, traffic, and geo grid needs. Sign up today for your free trial to experience how Track Right can help you collect data according to your specific key performing indicators (KPI). 

Spend-to-Sales Ratio

By dividing your total advertising expenses by sales revenue, you get your spend-to-sales ratio, but proving ROI is more complex than that. Interpreting this number’s meaning is part of the process of analyzing your website traffic data.

Measuring Investments to Conversions

To track your ROI, you must first establish conversion values in Google Analytics. If you’re familiar with previous versions prior to GA4, then you may have noticed that Google Goals has been replaced by Events. When you click on “Configure” and then “Events,” you can see the different options you have to track conversions.

Track Right Can Record CRM Information

Customer Relationship Management (CRM) is software that helps businesses stay in contact with their customers and potential customers. By analyzing customers who come to your website, gathering data, and maintaining it, you can gain deeper insights into customer behavior.

Sign up for a free trial if you want a comprehensive tracking and analytics solution that makes generating branded reports easy and straightforward. Start your seven-day trial now to see if Track Right fits your needs.