SEO Rank Reporting
A full 95% of people who use the internet start their experience by opening a search engine. From there, they hope to find what they want quickly and efficiently. As a business owner, you want your website to be at the top of search engine rankings so users see you right away. The first organic search result gets about 32.5% of the traffic from that search. Rank tracking and ranking reports can let you know the impact of your SEO efforts.
Getting to the top spot on Google rankings requires more than simply focusing on keyword rankings. A rank tracker gives you insight into your organic search rankings for multiple keywords, locations, and other parameters.
SEO reporting is more than just knowing your ranking position. There are many different features that affect your SEO ranking. Ultimately, you want to know how your website generates leads and affects your company’s bottom line. TrackRight has identified hundreds of these features so you can see the full picture of your website’s performance.
Achieving a higher keyword position in search results is possible through strong content marketing and SEO strategy. With keyword ranking reports, you can see where your landing page or even multiple pages have ranked on search engines. TrackRight makes rank tracking a smooth process. TrackRight has the tools to help you generate a useful SEO report at predetermined intervals or instantaneously.
An SEO keyword ranking report helps you know how your website is performing and the impact of your SEO efforts. Because every business is different, SEO reports can be customized to tell you exactly what you want to know. You can schedule your keyword ranking reports monthly, quarterly or yearly, or create them instantaneously. Rank tracking can help you identify which of your pages have the highest conversions, and identify what keywords have the greatest impact on your SEO ranking.
How do I track my SEO ranking?
Before you begin rank tracking, you need to define what you are tracking for. There are two types of website traffic included in SEO reporting. Traffic to your website can be organic or paid.
- Organic traffic is free and most effective over time, but it could take six to 12 months before you start to see results from your campaign.
- Pay-per-click (PPC) are paid search marketing campaigns that get you faster results.
Together, they help you increase your SEO ranking.
SEO Report: Goals and KPIs
Before generating a SEO report, you need to define your goals to know what KPIs to use to assess those goals. Common goals businesses have include increasing revenue, client retention or your profit margin. With TrackRight, you can focus on metrics related to sales and conversions in your SEO report, and far more.
Key performance indicators (KPIs) are metrics that help you evaluate your SEO marketing campaign efforts. SEO keyword ranking KPI measures your search engine ranking and changes to your keyword rankings over time. Some important KPIs to include in a SEO report include:
- Revenue and ROI
- Average session duration
- Keyword ranking and search volume
Search volumes refers to the number of times a keyword is used within a certain timeframe. Fluctuations can be seasonal, regional or thematic. Page authority is another feature that affects SEO rankings. It refers to how a specific page will rank. It is a separate metric from domain authority, which shows where your domain ranks.
SERP features are elements that appear with search results, such as Featured Snippets, Knowledge Panels, video carousels and “People Also Ask” boxes. Including SERP features in SEO reporting can also tell you how to optimize them, or if a competitor’s SERP features takes up the page, cluttering it and making your website less visible.
Domain SEO Analysis
Your domain is your brand and stands for who you are. Ranking high on search engine result pages matters more than ever to stand out against other related companies. Get a full understanding of your online visibility and compare yourself to up to five competitors for free with TrackRight.
You can track your SEO progress by getting data on keywords ranking on your domain.
By entering your domain name, keywords, and location into the rank tracker, you can see exactly how well your site is ranking and export your SEO report from TrackRight’s user-friendly interface.
Many SEO tools sound the same or are confused for others, but TrackRight helps you understand what each of them does.
- Google Search Console shows organic traffic only.
- Google Ads provides PPC data on paid-for advertising.
- Google Analytics is a free analytics program that compiles data on visitors to your website, bounce rate, landing page performance, average session durations, page views and more.
Each rank tracking tool allows you to create customizable and powerful keyword ranking reports. There are many keyword positions and research available to track your ranking data.
Technical SEO refers to optimizing your website so that it meets the technical requirements of search engines. Technical elements like page speed, navigation, website architecture, indexing, crawling and how mobile-friendly your website is all play a role in SEO ranking. Technical SEO does not encompass the content on a web page or link building.
You can improve your site’s visibility in organic search results by optimizing your website for technical SEO elements. By fixing issues on the back end and any technical problems across all of your domain’s pages, you can improve not only your rank but your brand’s reputation.
White Label Reporting
Now that you have the data from rank tracking efforts, the final step is to present it. TrackRight allows you to create custom SEO reports with your company or client’s logo, brand colors, website or even watermark. Create a sleek cover that includes your agency’s address, main phone number, email address or any other essential information.
TrackRight makes disseminating ranking reports easy among team members. Your SEO report can be exported as a PDF, .xls or .csv file for you to share with others who can view it on a desktop computer or mobile device.
What is rank reporting?
In order to understand keyword ranking reports, it’s important to understand what target keywords are and how they help generate organic traffic to your website. Google rankings begin with first determining what a website is about.
After a website has been published to the web, Google sends out web crawlers that analyze the content on a website to find out what it is about. Google then indexes that website based on the content the web crawlers found. This process starts about two weeks after a website is first published, and continues every time the website is updated with new original content.
Once Google knows what your website is about, it can show up on a search engine results page when someone searches for something that matches the content on your site. Let’s say you own a local personal injury law firm and have a website. The web crawlers will pick up terms like “car accident,” “personal injury” or “slip and fall.” When those terms match someone’s Google search, then your website will show up on a page showing their search results. The key phrases or terms that people use in searches are called keywords.
Rank reporting is finding out how your website is performing, what the strengths of your SEO strategy are and where you can make improvements or adjustments.
What is keyword research?
Keywords are the terms that people use in a search engine to find what they want. If you want to know what keywords are best to target, then you need to first understand what terms your audience is already using in any search engine. Awareness of your audience’s search intent can help you have a greater reach. A rank tracker compiles keyword data based on actual searches.
The two most common types of keywords used in search queries are short tail keywords and long tail keywords. A short tail keyword is one word or a short phrase up to three words on a generic search topic. Long tail keywords are four or more words and usually more specific. Think of the difference between “Italian food” and “late night pizza delivery near me”: one query will teach you about cuisine, the other will help you order food online.
Keyword research as part of an effective SEO strategy is to find out how to improve your search rankings with targeted keywords. If you want to get to the top of search engine results pages (SERPs), then you need to know what words people are using to find what they want.
There are numerous keyword research platforms available. TrackRight recommends a keyword research tool that works for you and allows you to see:
- Most frequently used keywords
- Related keywords
- Related topics
- Related questions
SEO reporting used to take a long time, but modern SEO tools allow you to generate ranking reports within minutes. You can track SEO keyword ranking in TrackRight with our easy-to-use interface that makes managing your ranking data easy.
TrackRight’s dashboard makes it easy for you to access your keyword ranking data anytime, anywhere. You can track keywords within your own state, city or zip code. Learn how to gain an advantage over your competitors and get a keyword ranking report in minutes with TrackRight.
Parts of a Keyword Ranking Report
There is a lot of common information contained in a keyword ranking report, since many companies likely have similar KPIs, like revenue. The rank tracker data you pull for your reports is customizable, though, so you can focus on just the information that is relevant and useful to you and your goals.
There are numerous keyword research platforms available. TrackRight recommends a keyword research tool that allows you to see your most frequently used keywords as well as related keywords, related topics and related questions. Our dashboard makes it easy for you to access your keyword ranking data anytime, anywhere. You can track keywords within your own state, city or zip code.
As you can imagine, similar businesses in the same area use similar keywords. One metric included in the keyword report is Keyword Difficulty (KD), which is how hard it would be to rank for a keyword against a competitor. It is measured on a scale of 1 to 100. This metric helps you to decide which keywords to target and which to disregard.
Search volumes are the number of times a keyword is used within a certain timeframe. Fluctuations in keyword use can occur based on regions. The average search volume is the total number of times a keyword is used in a year, divided by 12. However, an average doesn’t tell the whole story: a keyword could have a higher search volume in the summer, for example, or in a particular locality before or after a major event.
Keyword positions refer to a website’s organic ranking position in the search results for a specific keyword. You can research rankings for different keywords.
Save Time with SEO Report Templates
Save time and keep the style of your SEO reports consistent with TrackRight’s templates. We can help you automate and simplify the process of reporting rank tracker data.
What are the 3 main factors in good SEO ranking results?
It’s common sense that your website needs to function properly, be helpful to your customers, incorporate target keywords and provide an overall amazing user experience.
Once you have identified keywords, it’s time to incorporate them into your content. You can improve keyword rankings by publishing relevant, authoritative text, visual or audio content. If you want to boost your keyword rankings and position on SERPs, then you need to produce high-quality content regularly that is optimized for keyword targets.
TrackRight analyzes your ranking keywords and content marketing efforts for more effective SEO reporting. Content should be interesting, engaging, relevant and succinct. Blogs, video marketing campaigns, online events, and other content should be optimized for SEO.
You can generate separate reports for link building, which play a role in your SEO. An easy way to think of link building is to imagine that you are writing an academic paper and must cite your sources, who have to be verifiably accurate. The better the sources, the better your grade on the paper. Similarly, the more authoritative your sources, the higher your page’s SEO performance.
All of your SEO improvements will go to waste if you do not provide a top-notch user experience. UX design directly impacts how your users will interact with your website. If your website is hard to navigate, takes too long to load or doesn’t load images properly, then users are likely to click back and away from your site. By improving your customers’ experience on your website, you can build brand loyalty.
A mobile-friendly website is essential for the success of your brand. Almost half of all Internet users are accessing the web through a smartphone, tablet, or other mobile device. By the end of 2021, 54.4% of global website traffic was generated by mobile devices. Nine out of 10 smartphone users who had a “helpful” or “relevant” smartphone experience reported that they would purchase from the brand again.
What Is an SEO Ranking Report?
At the end of the day, you want to know how your SEO campaigns are driving traffic to your website, what is affecting your conversions and how to generate sales. Rank tracker tools gather data on your landing page’s performance, keywords, PPC data and search engine results. A ranking report, then, is the culmination of all that data.
SEO keyword reports help you understand the overall health of your website. An SEO keyword ranking report may include data from Google Analytics, Google Sheets and Google Search Console. With TrackRight, you can specify what insights you need based on your niche and audience.
Why Choose TrackRight
TrackRight helps you consolidate data from Google Analytics and Google Search Console and create SEO reports in minutes, saving you time, money and frustration. Get access to templates with customizable features to make your SEO reporting as easy as possible and consistent every time. Automate your reports to generate at intervals you set based on the metrics that matter to you. You can also get help in real time with live chat leads, calls or forms. Setting up your account takes less than two minutes, so you can start tracking right away!